How would you approach developing the annual marketing plan?
- Follow-up: Can you give an example of how you facilitated input and alignment from key stakeholders?
Tell me about a time when you had to lead a cross-functional team. How did you ensure successful collaboration?
- Follow-up: What challenges did you face and how did you overcome them?
Describe your experience with integrated storytelling. How did you ensure consistency across key touchpoints?
- Follow-up: Can you provide an example of a successful integrated marketing campaign you orchestrated?
How do you leverage complex data and research to gain insights about customer preferences?
- Follow-up: Describe a project where you used data to inform marketing decisions.
Tell me about a time when you had to influence executive leadership to align various stakeholders.
- Follow-up: How did you navigate differing opinions and ensure buy-in?
